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« am: April 07, 2011, 10:32:59 »

Der LONEX e.V. veranstaltet am 12.05.2011 einen Kontakt- und Infotag für junge Unternehmen und Gründer.
Im Rathaus Lichtenberg wird es dazu neben Kurzseminaren und Workshops einen Ausstellerbereich und ein Forum geben, um gezielt Kontakte zu knüpfen und Informationen auszutauschen.
Informationen und Kontakte kompakt an einem Tag, lautet das Motto.
Ein Onlineportal ersetzt die sonst übliche Anmeldung.


JunEX Info- und Kontakttag
12. Mai 2011 von 10:00 bis 19:00 Uhr
Rathaus Lichtenberg, Möllendorffstraße 6, 10367 Berlin
Eintritt frei
http://www.lonex-berlin.de/junex
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« am: April 07, 2011, 10:32:59 »

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« Antworten #1 am: Mai 21, 2015, 06:34:32 »

Manufacturers fire back from Ottawa on 'country pricing'

Global producers of items ranging from tires to digital goods to apparel declare they need to charge retailers a lot more in Canada than in america to cover higher shipping, taxation and other costs   and that really helps to drive up store prices below.

On Tuesday, Ottawa vowed to take on so called "country pricing"   the practice of manufacturers charging stores steeper prices in Canada than in the United States for identical products. The federal budget determined plans for a new "framework" to allow the competition watchdog to pursue companies that "use their market chance to charge higher prices within Canada that are not reflective associated with legitimate higher costs.Inches

But manufacturers shot again on Wednesday, saying they've higher expenses in North america, while some questioned how the authorities will police legislation that will tries to do away with the rates gap.

"Sony prices in Europe are based on the costs that Panasonic incurs in Canada," Sony Corp. spokeswoman Christina Stefanski said, heading downward to disclose the price disparities. "There are very different costs associated with goods sold in Canada, like brokerage, shipping, and also safety approval fees, which are reflected in the different pricing structures between the two countries."

Country pricing affects the cost of a wide array of consumer goods, from nike air max sale cars to tires to be able to shoes. Canadian retailers get complained that suppliers typically charge them 10 to 50 per cent more as a result of these kind of deals, leaving them struggling to sell at lower the prices offered in the United States.

The budget cited independent studies to back nike outlet its contention that Canadians had been paying anywhere from 10 to 25 per cent more than Americans for the majority of goods in 2011   even after adjusting for the exchange rate and higher Canadian sales taxes.

"Canadians work tirelessly and should not be gouged with increased prices simply because of where they live,Inch said the budget document tabled through Finance Minister Jim Flaherty.

"Our costs are influenced by many factors, which nike air max 90 include costs of materials, making and the selling of products,Inch Nike spokeswoman Claire Rankine said. "The cost of offering products varies by country, such as distribution costs and restrictions such as duties. We provide stores with a suggested retail price plus they decide the final price.Inches

At Michelin Canada, tire costs are "based on industry norms within the country," spokeswoman Debbie Carty said. "Many prevalent factors, which can be beyond our control, effect those norms. They incorporate local market conditions and also the other costs such as duties, taxes, wages, logistics and transport. car tire prices stand for one of the biggest price gaps forwards and backwards markets. wholesale channels, in which prices are cheaper. distributors.
 
 
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« Antworten #2 am: Mai 21, 2015, 06:35:04 »

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Webster's sassy debut spring/summer 2013 collection, full of sequin sprayed PVC and neon splashed leather, wowed authorities and buyers alike from Fashion Week nike air max 90 in October; Net a Porter, Harvey Nichols and Dover Street Market all placed requests. Webster's success has been nine years in the making. After studying at Cordwainers College she completed a great MA in footwear at the Royal College of Artwork, and in 2009 was taken on by Nicholas Kirkwood as a design asst. Kirkwood now mentors Webster and made it easier for produce her whimsical first appearance line, which was both motivated by and manufactured in Brazil.

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He has been making a terrific way to since he was a youngster under the tutelage of his mommy, a theatre milliner for the Royal Opera House and the London Coliseum. 'Mum would make hats on the kitchen table and also my sister and I would make our own crappy versions while she was cooking us all supper.' Atkinson went on to review graphic design and photography at the University of Bristol, but it was not until 2008 that he considered pursuing millinery. 'I'd worked with artists, makers like Zandra Rhodes, and in PR, and that i thought it would be exciting basically could make little props formagazine as well as. I never thought it would be a business.Ha

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« Antworten #3 am: Mai 21, 2015, 06:39:02 »

heir brand ambassadors are generally viewed as remarkably reputed ones. They are amongst the top few brands of that particular product. However, you cannot separate the reputation of a celebrity from that of the brand. If the celebrity is highly liked by the audience, the brand will definitely enjoy a equivalent liking.

Social causes or perhaps charities are highly reaped the benefit by presence of celebs. They have got an instant connection with the audience, and this connection helps in developing inquisitiveness with regard to charitable events. This helps increase funds or gather focus towards the various charitable causes. Popularity of the celebrities will help a lot in this domain. Girl Gaga's message "Live with passion. Really like with protection" helped MAC Helps Fund raise more than $202 zillion to support the HIV/AIDS program.

Many a time, the attention that a celebrity will get is much more than what the brand obtains. This is known as the vampire impact. Celebs overpower the image in the product or service. For a successful marketing strategy, this vampire effect needs to be considered. The best example of this particular effect is Dawn French's cable television association campaign. His reputation made the campaign far more viewable by the younger target audience, while the older audience failed to quite seem to like the idea. The actual celebrity image overpowered the actual kobe 9 shoes campaign, and finally, the campaign came to an end.

Celebrity Trap as well as Overdependence

Brands generally rope within a celebrity on a contract cause of a few years. For all these a long time, there are little chances of major product air max 2015 improvements, and over some time, the product is dependent on the movie star. Once the celebrity is no longer from the brand, it becomes really difficult for the brand to make a comeback. This particular brand recreation is possible only when they rope in a very popular face. The overdependence on celebrities, more than the product, will jepardize, in case the quality of the product is at stake. This dependence should reduce in order to maintain the identity of the trademark.

The amount of money that is spent on the actual celebrities who endorse these products is huge. If the right star is not chosen for selling a particular brand, celebrity endorsement may backfire. The investment, in this case, is indeed high that sometimes all the advertising budget is spent on selecting the celeb, and other efficient advertising methods are affected. Companies need to spend properly when it comes to this aspect of advertising.

Many celebrities endorse plenty of products simultaneously. In some cases, there are celebs who were previously a part of a particular brand, and after to fall out with that brand, choose to encourage the rival brand. This leaves us guessing as to which brand is more legitimate to use? Thus, celeb respect is necessary to maintain faith from the endorsement.

With many risks and gains involved in hiring a movie star endorser, it is necessary to select the celebrities carefully. Here are some important selection requirements.

Celebrity Product Match: The celebrity who is endorsing the product or service should have a few connection to them. Tiger Woods marketing a jewelry brand won't attract anyone and would rather end up being a disastrous match.

Movie star Target Audience Match: Products that tend to be endorsed by celebs have to appeal to the audience. Oprah Winfrey could have an impact on a certain target audience, who can identify with her picture.

Celebrity Popularity: Celebrities who will be widely known will have a huge influence on the buying pattern compared to the ones who are less well-liked.

Celebrity Global Reach: Makes are not confined to a particular area or country. They have a worldwide presence and so should the superstars who endorse them. Aishwarya Rai includes a global appeal when your woman endorses Longines more than any other Native indian actress.

Celebrity Credibility: Your celebrities who endorse a certain brand should be trustworthy. Customers should have enough faith inside the celebs, when they wish to acquire products.

Celebrity Branding Does Backfire At Times

Despite all of the good effects that celebs have on
 
 
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« Antworten #3 am: Mai 21, 2015, 06:39:02 »

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« Antworten #4 am: Mai 21, 2015, 06:41:36 »

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« Antworten #5 am: Mai 23, 2015, 07:37:12 »

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